Information we collect

INFORMATION WE MAY COLLECT

We may collect information that can identify you (“personal information”), such as your name and e-mail address when you (or other customers) provide it to us when using the Richland website or in some other manner.

Richland may also collect other types of information in the following ways when you visit our website:

  • Our server logs automatically collect information, such as your IP address, your browser type and language, and the date and time of your visit, which helps us track users’ movements around our site and understand trends.
  • Richland may assign your computer one or more cookies which may collect information to facilitate access to our website and to personalize your online experience.
  • Richland may use standard Internet tools, such as web beacons, which collect information that tracks your use of our website and enables us to customize our services and advertisements.

HOW WE COLLECT AND USE INFORMATION

You can browse our website without providing any personally identifiable information about yourself. Personally identifiable information means any information that may be used to identify an individual, including, but not limited to, a first and last name; home, billing or other physical address; an email address; phone number or other contact information; or a credit card number and expiration date. When you submit your personally identifiable information to us, you are giving us your consent to the collection, use and disclosure of your personally identifiable information as set forth in this privacy policy.

As a policy, Richland does not sell, trade or rent your personally identifiable information to third-parties unless you have granted us permission to do so. However, Richland may combine the non-personally identifiable information you provide to Richlands with information that is publicly available, collected through data collection devices and/or information that is received from Richland’s partners, affiliates or other third parties to improve the Richland website. Richland reserves the right to share such aggregate information with third parties for that sole purpose, as well.

Richland does not knowingly collect personal information from children under the age of 13. In the event that Richland ever does so, we will strictly comply with the Children’s Online Privacy Protection Act.

Communications: If you provide Richland with personally identifiable information, this information may be used to provide you with information regarding Richland and its products and services. For example, we may communicate to you information regarding promotions, surveys, contests, sweepstakes or product or service updates. Your personally identifiable information may also be used to improve and customize our website’s content, layout and services. These uses improve and customize our interactions with you.

If you contact a customer service representative or jewelry consultant and provide personally identifiable information to the consultant or submit a request through our Website, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you.

In addition to the uses set forth above, if you place an order with Richland , we will use your personally identifiable information to confirm your order, prevent and detect fraud or abuse, respond to your requests or inquiries, provide you with other administrative information regarding your order and provide you with any other information we believe may be helpful to you.

If you do not want to receive certain communications from Richland you may elect to opt-out of receiving such communications; please see the “Choice/Opt-Out” section below for more information.

Internal Use: We may compare and review your personally identifiable information for errors, omissions and accuracy. We may also use your personally identifiable information internally to improve our marketing and promotional efforts, website content and product offerings. Your personally identifiable information may also be used internally to conduct internal research on our users’ demographics, interests, behavior and generally to better understand and improve the usability, performance and effectiveness of our website and our marketing programs.

Compliance with Law and Fraud Protection: We may collect and disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

Partners, Affiliates, and Service Providers: We may share your personally identifiable information with authorized third party partners, agents and contractors. For example, if we need to ship something to you, we must share your name and address with a shipping company. Examples of other third parties that we may share your personal information with include: webhosting companies, fulfillment companies (e.g., companies that fulfill product orders), loose diamond suppliers, jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with Richlands , to confirm and process your order we will share your personally identifiable information with the credit card company or financing company. These third parties only receive personally identifiable information if such information is needed to perform their function(s), and they are not authorized to use any personally identifiable information for any other purpose(s) other than the purpose(s) set forth by Richlands . We only provide third-parties with the minimum amount of personally identifiable information necessary to complete the requested service, product or transaction. In the event that our authorized third party partners, agents and contractors provide personalized advertising to you, you may opt out of receiving said personalized advertisements from multiple advertising companies by visiting the following website: http://www.networkadvertising.org/choices or http://www.aboutads.info/choices.

Feedback and Testimonials: If you provide feedback or testimonials on the website or on Richlands products or services, we may post this feedback or testimonial, including personally identifiable information, on the website or in marketing and promotional materials. We may, by our sole discretion, edit feedback or testimonials for length and content.

Special Events: If you choose to participate in a special event (for example, a promotion, contest or sweepstake), Richlands may share your personally identifiable information with those organizations participating in the applicable event. Typically, these third parties do not use your information for any other purpose other than to manage the event. In some cases these third-party partners may send you promotional materials regarding their products and services. In these cases, you will be given the opportunity to opt-out, and not have your personally identifiable information shared with that third-party partner.

Send an item to a Friend / Refer a Friend: When you e-mail a product to a friend or refer a friend, we request that you provide names and e-mail addresses for you and your friend. This ensures that your friend will know that you have requested that Richland send them an e-mail. The information Richland collects from you and your friend will only be used in ways as set forth in this Privacy Policy.